Industry Solutions: Publishing & Media

By distributing newsletters, press releases, breaking news and announcements electronically via email using Excerpo® Mail, publishers can effectively reach a mass audience without the traditionally high costs associated with printing and postage. An effective email newsletter can also drive substantial Web site traffic and even generate additional advertising revenue.

With Excerpo® Mail, you can effectively distribute your message to a large audience quickly and easily. The Web-based interface makes it easy to manage your email list, create professional email messages using the built-in online editor (customize one of the built-in templates or paste in your own HTML), send your message to your target audience and track results in real-time.

When you put our team of email marketing experts to work for you, we'll help you create your email marketing strategy, build your list, create a custom email template and continually analyze and help you improve your results.

Email Marketing In Action For Publishing and Media:

• Create an Email Newsletter
  An email newsletter is a proven tool for maintaining top of mind awareness with your existing target audience and can serve as a lucrative source for ad revenue.
  
  
• Create a Survey
  Know your audience. Create surveys that reveal which topics are most important to your readers. Discover key factors that can help you grow your subscriber base . Email campaigns receive 90% of their feedback within the first 48 hours, while it can take 3 - 4 weeks to receive feedback from a direct mail campaign. An email survey is also more cost effective and far easier to implement.
  
  
• Combine with Other Marketing Strategies
  Publishing your email newsletters and announcements on your Web is an effective way to raise your search engine rankings and drive more traffic to your Web site.
  
  
• Operate in Accordance to Federal Regulations
  Since Excerpo® Mail is in full compliance to the CAN-SPAM Act, your organization can take full advantage of the benefits of email marketing without complaints.